How does a business fight a virus?
We were checking up on some of our favorite local businesses and noticed that many websites are down and most businesses are closed. In a time where social distancing is the norm, we understand that times are hard right now with COVID-19. There have been numerous studies to show the effectivness of the social distancing, but the lack of commerce inevitably takes its toll on the economy.
Read about social distancing and how it works here
For small business owners suddenly deprived of customers, support from patrons can can spell the difference between surviving the pandemic and closing their doors forever.
We're bringing you a few tips (outside of government aid) that could help you make it through the other side.
1. Sell Gift Cards
Not only can gift cards provide you with a little extra income in these uncertain times, they allow you customer to have an invested experience in your company.
"I'm conflicted about ordering non-essential goods at the moment, because that means a human has to pack, ship and deliver, leaving them open to infection. That's why I think gift certificates are best either for later use or for gifts,"
-Paula Flynn, founder of the Shopkeepers
2. Pick up and Delivery Options
If your business models can support it, offering pick-up and delivery options for customers to buy your products without direct contact with your employees.
New York state, for example, is loosening restrictions on alcohol sales so local restaurants, along with breweries and distilleries, can make booze available for curbside pickup or delivery.
3. Sell Online
Sell your products or services online with services like Shopify or Squarespace. Selling online is an excellent way to keep your employees and your customers safe while still maintaining sales.
In 2017, e-commerce sales accounted for 9 percent of all retail sales in United States, this figure is expected to reach 12.4 percent in 2020.
4. Host Online Webinars and Classes
With everyone staying home these days, a lot of people are bored. Host and exciting webinar or online class around your product with Zoom. Gyms, for example have started hosting online classes straight through Instagram. You could host classes on making coffee, networking with people, how to use your service or some other fascincating mystery of life.
We hope you're holding on and staying safe out there.
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